Oh I don’t know about that.. it seems every few months a radio station is “ALL NEW” at least that’s what their marketing department has decided.

IT WAS the juggernaut of Sydney radio, a bastion of testosterone-fuelled rock’n'roll that once boasted it would never play “rap crap”. But Triple M has fallen from grace.

That’s funny, I remember those days, when Triple M used to say they would never play any “rap crap”. But then rap became hyper-mainstream and they never quite caught up…

Here in Perth at the moment, I’ve been tuning in to 96FM, the WA equivalent of Triple M.

Teresa, of the Hamilton Hill Clan, tipped me off that 96FM plays a lot of AC/DC (in between all the really annoying ads). And lo, when I turned the radio on yesterday, “Who Made Who” was on, and the DJ then immediately mentioned the Bon Scott Project!

But there’s clearly a feeling that by pursuing this rock-will-never-die path, these radio stations are fighting a noble but losing battle on the last bastion of a glorious cultural heritage. It’s almost a moral stance.

It’d be easier to just become Nova FM and play whatever is currently selling lots of records, but, as the Triple M example shows, it’s not easy to re-brand oneself when you’ve traded for so long on criticising those other types of music…